Local real estate agent rolls out AI-powered listing tool

Summary

A Richmond-based startup is stepping into the evolving real estate tech landscape with a new AI-powered listing assistant designed to help agents move faster and market smarter. The article explores how Propified, led by local broker Remington Rand, uses artificial intelligence to analyze property photos and generate detailed, MLS-ready listings in a fraction of the traditional time. Rand says the goal is to create “better, richer listings, so that the facts and features that really make a house or property great get readily applied to a listing,” while still keeping agents in control of the final product. It also dives into the broader context behind the company’s launch, including shifts in the industry following high-profile National Association of Realtors lawsuits and the growing role of AI in real estate operations. Read the full piece to see how Propified plans to scale from individual agents to entire MLS systems.

Full article:
Local real estate agent rolls out AI-powered listing tool ‘Propified’